|I first entered upon cosmetic market after working
in a domestic company. Furthermore, after working
in an internationally renowned cosmetic company,
Estee Lauder, I was able to gain knowledge on brand
value and advanced marketing. On top of this knowledge,
using the experience from running the very first
cosmetic specialty store franchise in Korea, I wanted
to produce a brand with excellent quality and advanced
marketing, thus, I established the company in the
Since the establishment, due to dramatic and various
changes in the external market, I had to increase
the distribution beyond specialty stores and began
exporting internationally, and there were a huge
growth and change in our business structure.
| However, even after such developments,
my goal and will, which is to create "cosmetics that will
be sought by anybody who tries it for the first time,"
did not change. Smart consumers already know that good
cosmetics do not always come from high price and famous
Our skin ages due to both internal and external factors.
Hence, if people use the cosmetics that are suitable for
their skin, they can have young and beautiful skin though
they may not have been born with. Because IASO believes
in this concept, our goal of "Good cosmetics" means cosmetics
that enhance the skin's natural ability and ultimately
gives healthy skin to our customers. Perhaps due to our
determination to reach this goal, we were recommended
by many of our customers, and without much advertisement,
our company grew both domestically and internationally
in China, Vietnam, and US, into a well known brand through
words of mouth alone.
In the future, I want IASO to expand into 20 different
countries and be recognized with the best quality by the
consumers and sought again by them. I want IASO to become
a famous cosmetic brand in Korea. Even though we suffered
some hardship in the ever changing domestic cosmetic market,
our customer's trust and praise were able to support me
and all the IASO employees. We were able to reflect upon
our original goal and begin anew. From here on, IASO will
keep moving forward, always keeping our initial goal and
our solid belief on "Good cosmetics."
may not have been born with perfect skin, but you can
still have it...